Grow Your Business with Social Media

Fri 25 May 5 — 8pm

711 Victoria Street, Hamilton

Grow your business with social media strategy, marketing, and analytics.

This event has already happened!

The workshop covers everything about leveraging social media to grow your business. The following business questions are answered:

TOPIC 1: MANAGING AND ALIGNING SOCIAL MEDIA

How to achieve business-social media alignment?

How to formulate a social media strategy?

What should go into our social media strategy?

How to formulate social media content, account, and platform strategy?

TOPIC 2: SOCIAL MEDIA MARKETING & OPTIMIZATION

How to promote our product and services through social media (Facebook, Google, YouTube, LinkedIn)?

How to get traffic/customers to our website?

How to get listed at top of Google search engine result page (SERP)?

What are paid and organic SEO techniques?

What are paid and organic search engine optimization (SEO) techniques (e.g., link-building, social sharing, Alt Text, keywords, anchor Text, etc)?

TOPIC 3: SOCIAL MEDIA DATA ANALYTICS

How to make sense of big social media data?

Who are our customers and what they say and do?

What tools should I use to analyze social media data?

How to measure our return on investment (ROI)?

What KPIs should we use?

What the different types of social media analytics (i.e., descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics)?

What are common social media analytics limitations and issues?

TOPIC 4: SOCIAL MEDIA SECURITY PRIVACY & ETHICAL

How to secure our social media platforms?

What are social media risks?

What can we sue or be sued for?

What are privacy and ethical issues surrounding social media use?

For more information and to register for this and other Techweek'18 Waikato events, plan your schedule and connect with other attendees at Techweek'18 Waikato, download the Techweek'18 Waikato App

Search for "Techweek Waikato" or click below

Brought to you by:

Contact the Event Organiser

Speakers

Gohar F. Khan

Dr. Gohar Khan is a computational social scientist with expertise in social media analytics, social network analysis, network data visualization, social media strategy, and network science. Currently, he is a senior lecturer of digital business at the University.

Prashant Khanna

Being the Virtual CIO for three company in the US/Australia and Canada, two in New Zealand, keep me busy and engaged. I also love imparting technical life skills to budding IT aspirants. Cyber Security, Big Data, Business System Analysis and Design knowledge is critical to budding IT professionals, and, I help them learn these - at Wintec.

Samantha van der Sande

Samantha is an experienced social media marketer having developed and grown social media strategies for a number of Waikato brands. In her most recent role as Social Media Manager at the University of Waikato, Samantha and her digital marketing colleagues became regarded as leaders in New Zealand higher education marketing with their future-focused, cutting-edge initiatives and innovative storytelling. Samantha was responsible for some of the University's most creative and successful online activities and became regarded for her flair in visual storytelling across new channels and innovative, 'outside of the box' thinking.

Top →