New Zealand produces plenty of innovation that is good for the world, we just want more of the world using it.

This event will look at the data behind the sales and marketing performance of Kiwi hi-tech exporters from the NZTE-sponsored Market Measures study. The data shows we are skilled but inefficient sellers of our innovation, especially compared to USA benchmarks.

The event will also look at how tech companies can improve the efficiency of their selling, particularly by using more indirect and online marketing tactics. It will focus on some practical approaches to improving sales efficiency.

Concentrate's directors will be joined by international expert in digital marketing, Jo Williams from HubSpot, to present this event.

Jo Williams is HubSpot's Head of Marketing for Australia & New Zealand. Jo is responsible for growing brand awareness and demand generation for HubSpot in ANZ, as well as fostering alignment with HubSpot's sales teams, driving initiatives to boost sales productivity and ultimately grow revenue. Jo previously held roles at Google and PayPal, and has over 10 years' experience helping small and medium-sized businesses to succeed.