In the information age, it's data that makes the difference. But for developing businesses and early-stage entrepreneurs, knowing how to find, interpret and use data to build a business can be daunting, time-consuming and costly. Especially when you don’t know where to start.

At MYOB’s special Techweek event, futurist in residence Keran McKenzie will explore the power of data in today’s technologically-enabled business environment. He will highlight how emerging businesses can unlock their true potential by using data, how to capture the value in the data you have, where you can access the data that will help you grow and how you can use it to transform your understanding of the market.

You'll also hear from local entrepreneur Emily Heazlewood, who will share her own experiences using data to grow her mobile application business Romer.

This event is for start-ups, early-stage ventures and entrepreneurs.

About Keran

Keran is a self-confessed geek who is fascinated by new technology and how it is transforming the way we live, work and play. He often looks to his children growing up in a tech-centric world – and how what used to be innovative business tools are now kids toys.

He is the Futurist-in-Residence at cloud-based accounting software provider MYOB. Keran is dedicated to helping businesses – small to large – achieve success by embracing new ideas and new technologies.
 
His previous career spans a number of senior management positions within the tech and telecommunications sectors, driving API and add-on ecosystems as well as cloud technology across Trans-Tasman markets. Keran is an engaging speaker who frequently talks on how artificial intelligence, blockchain and automation are revolutionising the face of business.