She Started It - Documentary on young women entrepreneurs

Wed 23 May 7 — 9pm

Govett-Brewster Art Gallery/Len Lye Centre, 42 Queen St, New Plymouth

A documentary about five young women as they create new startups, followed by a panel discussion with our own trailblazing businesswomen
This event has already happened!

You can’t be what you can’t see.” (Marian Wright Edelman, American civil rights activist)

SHE STARTED IT gives a new face to the popular image of the tech entrepreneur: a female face.

Presented by Venture Taranaki and proudly sponsored by Automio, this film is co-directed by journalists Insiyah Saeed and Nora Poggi and follows five passionate, trailblazing young women who strive to compete and thrive in the ruthlessly competitive boys club of high tech startups.

The idea behind the documentary is to give exposure to women tech founders and to empower a next generation of female leaders - particularly in business and in the technology sector. The filmmakers sought to give young women examples of females as tomorrow’s business leaders. Through their stories, the film explores themes of confidence, career choices, STEM careers, the importance of family support and mentorship for women, gender bias in technology fields, and opportunities for young women in technology.

Following the screening, there will be a panel discussion with our very own businesswomen and female entrepreneurs who are keen to encourage the new generation, so do join us to hear them discuss the film and share their amazing stories.  

Event schedule: 7pm - 8pm: screening / 8pm - 8.45pm: panel discussion

This event is open to everyone. We would especially like to encourage parents with children from Intermediate age and older to attend and be inspired!  

Watch the trailer here


  • Diversity
  • Education
  • Film/TV
  • Storytelling
  • Youth
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Cathy is passionate about developing new growth businesses and has worked internationally with start-ups and universities commercializing new technologies. She also held senior engineering roles in the resources and telecommunications industries prior to starting her own company.

Claudia is the founder and CEO of Automio, a revolutionary lawyer bot which can be used to interview clients and create instant, customised advice, contracts and legal documents. Claudia is on a mission to modernise the legal sector and make quality legal help available to everyone, everywhere.
As GM Technology & Support at TSB, Marie is responsible for strategic leadership of the bank’s information and technology division and banking operations centre. Marie has over 20 years of leadership across the banking, technology and energy sectors in New Zealand.
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