To Start a Startup - Techweek Event

Mon 21 May 8am — 5pm

GridAKL / 101 Pakenham St W, 101 Pakenham St W, Auckland

Learn the fundamentals of starting a company through a series of fast, fun and interactive sessions.
This event has already happened!

Brought to you by Mum's Garage and GRIDAKL, this one-day Techweek event is dedicated to shedding some light on the process of turning an idea into a profitable, impactful business. Designed for people wanting to start a company and those who have already started. An opportunity to learn new processes, meet new people, get perspective and become aware of things that you might not otherwise have considered when starting and growing a company.

The day will run as a series of sessions covering core areas of an idea and company development.

Your ticket gives you access to all sessions and includes lunch.


8:15 am - arrival

8:30 - 9:30 am Founder-Idea fit and communicating your idea to the world - Natalie RobinsonMum's Garage

9:30 - 10:10 am - Customer Discover - Carl Thompson, Co-founder of Contento, previously co-founder of TradeGecko

10:20-11:00 am - Product - Greig & UX Researcher at Trademe

11:10 am -11:50 - Mindset & Leadership, Natalie, Mum's Garage

12-1pm: lunch (Catroux Catering)

1:00 -1:40 pm: Startup Legals, Anchali Anandanayagam, Hudson Gavin Martin

1:40 - 2:20 pm: Startup Finance, Matt Dold, Oxygen Advisors

2:30 - 3:10 pm: Facebook Marketing Strategy, Andrew Ferdinando and Dom Hay, AD HOC

3:20 - 4:00 pm: Content Marketing, Carl Thompson, Contento

4:00 - 4:40 pm: How to get your website 'seen, Paul Curtis, Designer Websites

**please note that the order of the speakers may change**

Spaces are limited, so get in quick! 

  • Marketing
  • Product launch
  • Social Enterprise
  • Software/SaaS
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Anchali is a senior business advisor at Hudson Gavin Martin, with particular expertise in advising on the commercialisation, development, implementation, support, procurement, outsourcing, production, sponsorship, licensing, resale and distribution of technology, media and telecommunications products and services.
Andrew is the co-founder of AD HOC, a company that provides affordable facebook marketing support to small business owners and marketing managers. Andrew was also the Founder of two office space businesses (Hubworking & Think Offices) in London, which he sold in March 2016.
Carl Thompson is the current co-founder of Contento. Previously co-founder and CMO of TradeGecko, founder of Momentum Marketing and a few other companies in between. Carl's passion is creating things people love. His niche is B2B SaaS companies.
For the last 20 years, Dom's curious and passionate nature has led to wonderful adventures in UK and Australasian creative agencies. Dom loves collaborating with the best to deliver bold ideas that help customer-centric businesses grow and thrive.
Greig loves helping teams to build digital products by discovering the right problems to solve and creating value for both customer and business through well-designed experiences. He has experience working on SaaS products, mobile apps, AR/VR, e-commerce and more.
Matt Dold is the founder of Oxygen Advisory. Matt first qualified as a Chartered Accountant through PriceWaterhouseCoopers, before gaining further corporate experience in the UK. He has spent the last 10+ years working in high growth companies (largely in the SaaS industry) including co-founding a subscription business in London that was acquired in 2014.
Natalie is Founder and CEO of Mum's Garage and is incredibly passionate about helping aspiring entrepreneurs launch businesses. She's spent the last 3 years working with early-stage founders and companies while developing Mum's Garage into a growing learning and community platform for entrepreneurs.
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